South Korean Music Industry Heavyweight Using Ethereum Blockchain to Find Next K-Pop Superstar

Z-Pop Dream Project will utilize the Ethereum Blockchain to discover future K-Pop idols. Technology will be particularly used during audition sessions and award shows

Mon, 3/09/2018 - 14:37

South Korean Music Industry Heavyweight Using Ethereum Blockchain to Find Next K-Pop Superstar

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The Korean Herald reports that Z-Pop Dream Project, which stands behind such global superstars as BTS, will utilize the Ethereum Blockchain to discover future K-Pop idols. The nascent technology will be particularly used during audition sessions and award shows, allowing fans to engage in an open and transparent voting process.

Blockchain will serve as a catalyst for talented artists who struggle to make it in the burgeoning K-Pop industry. After discovering talented individuals, the company will continue working in order to turn them into a global K-Pop act.

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Alex Dovbnya

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets, can be contacted at alex.dovbnya@u.today.