The Korean Herald reports that Z-Pop Dream Project, which stands behind such global superstars as BTS, will utilize the Ethereum Blockchain to discover future K-Pop idols. The nascent technology will be particularly used during audition sessions and award shows, allowing fans to engage in an open and transparent voting process.
Blockchain will serve as a catalyst for talented artists who struggle to make it in the burgeoning K-Pop industry. After discovering talented individuals, the company will continue working in order to turn them into a global K-Pop act.
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