Mail.Ru Group, a major Russian Internet company and original mail service provider, has expanded its reach to accept cryptocurrency for advertising payments. The hope is that this will aid in the ease of payment for those already using cryptocurrencies as it allows payments to be made in BTC and BCH.
Users can choose to pay in cryptocurrency for advertising on Mail.Ru Group's properties, including VK, OK and Mail.Ru. Additionally, it will allow for cryptocurrency payments processing via its international brand My.com, Mail.Ru Group is partnering with BitPay, a well-regarded Bitcoin payment processor. BitPay will convert cryptocurrencies into cash and will take the exposure.
"We want to provide the best service for our business partners. MyTarget will be the first step in creating a new ecosystem that will further develop and embrace other Mail.Ru Group's products, including games," commented Dmitry Sergeev, CEO of Mail.Ru Group.