Roger Ver’s Bitcoin.com, one of the leading crypto-oriented websites, has just made an announcement about revamping its design to fit in with the new era of crypto. When commenting on the recent redesign, Ver called it ‘a bold chapter for Bitcoin.com,’ which showcases the empowering effect of economic freedom.
Over the years, we’ve built tools & products that help you access a fairer financial system.— Bitcoin.com Official (@BitcoinCom) June 17, 2019
Now, we want to make them more accessible to everyone—which is why we’ve rebranded.
Uncover the story behind our new logo, colors, & voice here: https://t.co/r3lI4yGmqj#MoneyMadeEqual pic.twitter.com/hPSKA7QvV0
Creating an identity
The blog post also states that their branding never received proper attention since they were mostly focused on technical issues.
We didn’t always give our branding the attention it needed. In short, the way we communicated was often too technical and our color palette didn’t make for the best user experience.”
The new design helps create a completely new identity for the Bitcoin.com brand. Speaking of the technical side, the website now works perfectly well on different platforms.
The updated website also has a slew of educational materials in the Getting Started section that are mainly designed for absolute beginners who are only making their baby steps towards the Blockchain technology.
The new logo
The recently updated Bitcoin.com, which combines different green-tone blocks, might baffle the visitors with its obscurity (their previous one was way more straight-forward).
Andrew Todd claims that the purpose of this logo is to highlight the scalability issues that are plaguing the Bitcoin community. The fact that the green blocks are moving upwards signifies the constant pace of growth.
By creating this simple logo, Bitcoin.com wants to be more relatable to the average Joe.