Crypto platform Uphold and the HOFA gallery have partnered to offer the crypto community a new way of purchasing art. At the exhibition, there will be pictures by Zhuang Hong Yi, Richard Orlinski and other contemporary artists. Visitors will be able to pay only in electronic coins.
After London, the exhibition will move on to Los-Angeles.
The gallery and crypto
The exhibition in the House of Fine Art (HOFA) will last for eight weeks and will fall in line with the art event Frieze 2018 that will also take place in London. Both events are known for exhibiting exclusive fine art, thus attracting certain crypto community members.
Having noticed a growing interest in Bitcoin in 2017, HOFA contacted the crypto platform Uphold to offer collaboration. Reportedly, the gallery’s customers had already often enquired about BTC payments when purchasing art, so this time HOFA decided to meet the need.
Competitors in the art business
HOFA is not the first one to sell art for digital money, even though this business is considered innovative as Bitcoin itself. In July a piece of art by Warhol was sold for virtual currency too in a public auction.
A while ago, CryptoComes.com also reported about a joined project by the Dadiani Syndicate gallery and the Maecenas Fine Art crypto platform arranging sales of artworks for virtual coins.
What Uphold offers exclusive fine art fans
Uphold presently conducts operations eight coins, including BTC, ETH, DASH and XRP. In its joint venture with the HOFA gallery, the bottom line of prices starts at £4,000, reaching to £250,000 for most exquisite pieces of art.
Alex Dovbnya
U.Today Editorial Team
Vladislav Sopov
Dan Burgin