Grayscale has launched its second advertising campaign for its financial product – Grayscale Bitcoin Trust (GBTC). The investment fund has approached the task in a highly creative manner, making old school gold investors look miserable and lagging behind the times.
Showing gold as a useless rock
Grayscale continues its #DropGold campaign and launches another commercial making fun of gold and showing it as a useless piece of stone compared to the potential value that can be gained via exposure to digital currencies.
The video features a traditional entrepreneur laboriously mining a tiny piece of gold in a cave and then bringing it to a meeting with investors, yelling “Gooooooldddd!”
The head of Grayscale, Michael Sonnenshein, says in the official press release:
“We are delighted to continue driving the #DropGold narrative by introducing our second commercial, the next chapter in how we are helping to educate investors about the investment-case for Bitcoin and Bitcoin access products like GBTC.”
“Gold had its place in history but we now live in a digital world. Embracing innovation is going to make a key difference when it comes to building resilient investment portfolios.”
The new Bitcoin video to target potential US investors
The new #DropGold commercial is going to run on social media, on digital and linear television for the target audience in large US cities. Grayscale also plans to include additional creative content to support the commercial on various social media platforms and digital TV channels.
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