Time to Buy Bitcoin, Stop Yelling about Gold, Says New Grayscale Commercial

Wed, 10/23/2019 - 14:39
Yuri Molchan
Grayscale Investments keeps promoting its #DropGold campaign in favor of Bitcoin investment, releases its second promotional video
Cover image via www.123rf.com

Grayscale has launched its second advertising campaign for its financial product – Grayscale Bitcoin Trust (GBTC). The investment fund has approached the task in a highly creative manner, making old school gold investors look miserable and lagging behind the times.


Showing gold as a useless rock

Grayscale continues its #DropGold campaign and launches another commercial making fun of gold and showing it as a useless piece of stone compared to the potential value that can be gained via exposure to digital currencies.

The video features a traditional entrepreneur laboriously mining a tiny piece of gold in a cave and then bringing it to a meeting with investors, yelling “Gooooooldddd!”

However, the leader of the investors’ team calls his find a ‘nice rock’ and says they would rather invest in Bitcoin as it is much more promising. The commercial can be watched here.

The head of Grayscale, Michael Sonnenshein, says in the official press release:

“We are delighted to continue driving the #DropGold narrative by introducing our second commercial, the next chapter in how we are helping to educate investors about the investment-case for Bitcoin and Bitcoin access products like GBTC.”
“Gold had its place in history but we now live in a digital world. Embracing innovation is going to make a key difference when it comes to building resilient investment portfolios.”

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The new Bitcoin video to target potential US investors

The new #DropGold commercial is going to run on social media, on digital and linear television for the target audience in large US cities. Grayscale also plans to include additional creative content to support the commercial on various social media platforms and digital TV channels.


What is your opinion on the new Grayscale’s Bitcoin investment commercial? Feel free to share it in the comments section!

About the author

Yuri is a journalist interested in technology and technical innovations. He has been in crypto since 2017. Believes that blockchain and cryptocurrencies have a potential to transform the world in the future. ‘Hodls’ cryptocurrencies. Has written for several crypto media. Currently is a news writer at U.Today, can be contacted at yuri.molchan@u.today.

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