Ticketmaster Joins Blockchain Party to Fight Counterfeit Tickets

  • Alex Dovbnya
    📰 News

    Potential of Blockchain to elevate the luxury goods market by tackling counterfeiting. However, this use case extends far beyond expensive Rolex watches - Ticketmaster


Ticketmaster Joins Blockchain Party to Fight Counterfeit Tickets

Back in August, U.Today reported about the potential of Blockchain to elevate the luxury goods market by tackling counterfeiting. However, this use case extends far beyond expensive Rolex watches – Ticketmaster, one of the biggest live music industry players, has recently adopted the nascent technology in order to eliminate the rampant ticket fraud.

Engadget states that Ticketmaster has recently bought a Blockchain-based startup Upgraded that converts traditional paper-based or PDF tickets into digital tokens. Upgraded CEO Sandy Khaund claims that millions of fans around the globe could benefit from their solution since they can be absolutely certain that their ticket is legitimate.

On top of that, Blockchain could also help Ticketmaster to restore its reputation amidst ticket scalping accusations.

Cover image via u.today
Only the most important posts per day. Infographics, analytics, reviews & summaries. Join our Telegram channel!

About the author

Alex Dovbnya (aka AlexMorris) is a cryptocurrency expert, trader and journalist with an extensive experience of covering everything related to the burgeoning industry — from price analysis to Blockchain disruption. Alex authored more than 1,000 stories for U.Today, CryptoComes and other fintech media outlets. He’s particularly interested in regulatory trends around the globe that are shaping the future of digital assets.

👓 Recommended articles

This site uses cookies for different purposes. Please set your preferences in Cookie Settings and visit our Cookie policy for more information on how and why cookies are used on this site. Click here for cookie policy

Cookie settings